Our Story at AD-Auditors Plus

We're not just another financial platform. Since 2018, we've been obsessed with making complex financial analysis accessible to everyone.

I remember when we first started — just three friends working out of a tiny office in Winona. We've grown since then, but we've kept our core belief that good financial decisions shouldn't require an MBA.

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AD-Auditors Plus financial analysis team at work

Our Mission & Values

Our Vision

To create a world where everyone — not just Wall Street experts — can make confident financial decisions backed by real data and insight.

Our Approach

We break down complex financial concepts into practical tools. No jargon, no gatekeeping — just straightforward analysis you can actually use in your daily life.

Our Promise

Every tool, report, and piece of advice we share is something we'd use ourselves. If it doesn't meet our standards, we keep working until it does.

Meet Our Team

Michael Brennan, Co-Founder and Chief Analyst

Michael Brennan

Co-Founder & Chief Analyst

Michael spent 12 years at Morgan Stanley before deciding there had to be a better way to share financial insights. He's the brain behind our proprietary analysis tools and loves explaining market trends over good coffee.

When he's not crunching numbers, you'll find him hiking with his golden retriever or restoring vintage cars.

Sarah Chen, Co-Founder and Head of Education

Sarah Chen

Co-Founder & Head of Education

Sarah was teaching finance at Wharton when she realized most financial education misses the mark. At AD-Auditors Plus, she translates complex concepts into practical advice you can actually use.

She's written two bestselling books on personal finance and spends weekends at the farmers market perfecting her haggling skills.