Our Story at AD-Auditors Plus
We're not just another financial platform. Since 2018, we've been obsessed with making complex financial analysis accessible to everyone.
I remember when we first started — just three friends working out of a tiny office in Winona. We've grown since then, but we've kept our core belief that good financial decisions shouldn't require an MBA.
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Our Mission & Values
Our Vision
To create a world where everyone — not just Wall Street experts — can make confident financial decisions backed by real data and insight.
Our Approach
We break down complex financial concepts into practical tools. No jargon, no gatekeeping — just straightforward analysis you can actually use in your daily life.
Our Promise
Every tool, report, and piece of advice we share is something we'd use ourselves. If it doesn't meet our standards, we keep working until it does.
Meet Our Team

Michael Brennan
Co-Founder & Chief Analyst
Michael spent 12 years at Morgan Stanley before deciding there had to be a better way to share financial insights. He's the brain behind our proprietary analysis tools and loves explaining market trends over good coffee.
When he's not crunching numbers, you'll find him hiking with his golden retriever or restoring vintage cars.

Sarah Chen
Co-Founder & Head of Education
Sarah was teaching finance at Wharton when she realized most financial education misses the mark. At AD-Auditors Plus, she translates complex concepts into practical advice you can actually use.
She's written two bestselling books on personal finance and spends weekends at the farmers market perfecting her haggling skills.